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2011-11-28 

iF product design award 2012 winner: BT Optio L-series from BT 

A proof of BT’s continuous focus on innovation, quality, safety and sustainability BT announces BT Optio L-series has received iF product design award 2012. For 58 years, the iF product design award has been an internationally recognised label for award-winning design and the iF brand has become a symbol for outstanding achievements in design.

BT Optio L-series, the new series of low-level order picking trucks from BT, was entered in the category Special Vehicles/construction/agriculture, and was selected for an iF product design award from 2,923 entries. Evaluation criteria included aspects such as design quality, finish, choice of materials, degree of innovation, environmental impact, safety, functionality and ergonomics. The BT Optio L-series range was developed around a Smooth Operator concept designed to provide the best working conditions for maximum productivity whilst maintaining excellent ergonomics and therefore minimum stress for the operator.

“We, at BT, have always maintained a clear focus on innovation. We are working very closely with our customers as we bring to market new products and solutions” says Jonas Tornerefelt, Senior Vice President, Marketing and Strategic Planning, Toyota Material Handling Euorope, TMHE. “Thanks to the feedback from customers, we can make continuous improvements to our products to meet their stringent demands, which extend from high performance to low overall cost as well as the critical need for minimum environmental impact and maximum social responsibility.”

This is not the first time that a new product from BT has been recognised – in 2009 both the BT Levio powered pallet truck and the Toyota Traigo 48 electric counterbalanced truck ranges were awarded the iF product design awards. BT’s Product Design Center – lead by Magnus Oliveira Andersson – has the aim of developing purposeful and innovative design solutions that embody functional and aesthetic demands, based on the needs of the intended user.